• Ambiguity tolerance and confusion avoidance in the intent to purchase farmed fish 

      Hoque, Mohammed Ziaul; Bashar, Mohammad Abul; Akhter, Farzana (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-03-18)
      Aquaculture products are presently becoming a crucial part of consumers’ diets. However, asymmetric information regarding farmed fish exposes consumers to ambiguity and often makes them confused. Therefore, this study aims to ascertain the levels of ambiguity tolerance (AT) and confusion avoidance (CA) related to farmed fish and to test if consumers’ AT and CA influence their purchase intent (PI) ...
    • Consumer preference for fish safety inspection in Bangladesh 

      Hoque, Mohammed Ziaul; Myrland, Øystein (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-01-13)
      Consumers are entitled to eat safe food, so authorities should ensure that this right is preserved by enacting regulations and ensuring compliance through enforcement activities. Safety inspection is key to the enforcement system. Therefore, this paper presents an analysis of consumer responses to a regulatory scheme for safe seafood. The regulations consist of national and local authority enforcement ...
    • Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish 

      Hoque, Mohammed Ziaul; Alam, Nurul (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-05-01)
      <i>Purpose</i> - The purpose of the paper is to examine the influence of consumers' perceived knowledge, knowledge discrepancy and confusion on the intention to purchase farmed fish (FF) via a survey design regarding perceptions, buying and consumption practices of urban households in Chittagong, Bangladesh.<p> <p><i>Design/methodology/approach</i> - The samples of 498 households were selected ...
    • Consumers’ Preferences for the Traceability Information of Seafood Safety 

      Hoque, Mohammed Ziaul; Akhter, Nazmoon; Chowdhury, Mohammad Shafiur Rahman (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-07)
      Consumers’ Preferences for the Traceability Information of Seafood Safety
    • Consumers’ Value Perceptions of Seafood 

      Hoque, Mohammed Ziaul (Doctoral thesis; Doktorgradsavhandling, 2022-04-08)
      Consumers’ perception of seafood products plays a critical role in determining their consumption behaviour. As a great quantity of seafood is produced by aquaculture, specifically farmed fish, consumers’ perception of farmed fish is crucial. In recent years, consumers in developing and emerging countries have increased their concern about seafood safety. This thesis investigates consumers’ ...
    • Consumers’ Willingness to Pay (WTP) for Organically Farmed Fish in Bangladesh 

      Hoque, Mohammed Ziaul; Akhter, Nazmoon; Mawa, Zinatul (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-15)
      This study aims to assess the market potential for organically farmed shrimp. The rank-ordered logit model was employed to investigate consumer perceptions; the findings reveal that consumers prefer organic shrimp from mariculture, and inland-farmed shrimp to the coastal version. The willingness to pay (WTP) for conventional shrimp amongst consumers with low knowledge is less than that for organic ...
    • Effect of labelled information and sensory attributes on consumers' intention to purchase milk 

      Hoque, Mohammed Ziaul; Xie, Jinghua; Nazneen, Suraiya (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-08-02)
      <p><i>Purpose</i>: The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk.</p> <p><i>Design/methodology/approach</i>: An experiment was conducted on 117 consumers in a lab at a university. After closely inspecting the labels’ information and tasting two types of milk, participants were ...
    • Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market 

      Hoque, Mohammed Ziaul; Alam, Nurul Md.; Nahid, Kulsuma Akter (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-09-07)
      This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured ...
    • Personal and socioeconomic factors affecting perceived knowledge of farmed fish 

      Hoque, Mohammed Ziaul; Nilufar, Sultana; Anamul, Haque; Md Tamim Mahamud, Foisal (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-04-18)
      The global decline in wild fish has given impetus to the rapid growth of seafood produced by aquaculture, as well as of farmed fish (FF). Although product knowledge is directly linked to fish consumption, continuous asymmetric information leads to consumer ambiguity and confusion regarding their knowledge of farmed fish. However, ambiguity tolerance (AT) and confusion avoidance (CA) as personal ...
    • Sustainability indicators for sustainably-farmed fish in Bangladesh 

      Hoque, Mohammed Ziaul (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-10-21)
      To be sustainable, farmed fish should be environmentally suitable, biologically ideal, socially acceptable and economically viable. As these sustainability indicators (SIs) strongly influence consumers’ fish purchase intent, farms should report them as a balanced source of sustainability information. However, in the literature, little attention has been paid to biological indicators in assessing ...
    • Understanding the Influence of Belief and Belief Revision on Consumers’ Purchase Intention of Liquid Milk 

      Hoque, Mohammed Ziaul; Hossan, Mohammad Akter (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-04-01)
      An unsustainable milk value chain can make consumers’ retention of preferences fragile, leading to a reduction in belief. One of the major ways of changing this belief is “belief revision” which accounts an interaction between a change in an individual’s preference with reference to its source and a belief expectancy and affects consumers’ behavioral intentions effectively. As there is little research ...
    • What Determines the Purchase Intention of Liquid Milk during a Food Security Crisis? The Role of Perceived Trust, Knowledge, and Risk 

      Hoque, Mohammed Ziaul; Alam, Md Nurul (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-10-16)
      Until today, inadequate food supply, malnutrition, food adulteration, etc., are still the key concern in developing economies. In order to address these issues of food security crisis, and to stimulate a sustainable supply of liquid milk (LM), a consumer behavior model was created, in which consumers’ perceived knowledge, trust and risk were the major catalysts. To shed light on this context, the ...